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Silicon Valley Sales Group, Inc. | Santa Clara, CA

Dave Mattson

Imagine that there are four sales professionals standing in front of you, all of them with records of success. On paper, they all look outstanding. One of them is going to end up closing a six-figure sale with your company today. After watching their body language for a few minutes before presentations start, you can already tell that you're not likely to work with salespersons #1 and #3. These two people won't make eye contact; in fact, they seem to work hard to avoid it.

It can be tempting for companies and salespeople to coast through the slower-paced summer months. The seasonal slowdown will cause many organizations to just give up on the season, and save their goals for the months ahead when the pace picks up. Taking the time to lay the groundwork and planning now, however, can help you set up to have a fantastic fall, and lead to strong year-end results.

Giving sales-related tasks their due diligence is part of growing your business. As business growth occurs, you have to divide your time amongst more tasks, more clients, more sales team members...you can see where this is going. The busier you get, the easier it is to fall into the trap of ‘busy work,’ or tasks that make you feel like you're accomplishing things but actually detract from business success.

Too often, sales professionals make one fundamental mistake that could be costing them thousands in commissions. They believe that their job is to sell products or services to clients by explaining why their product is superior. Success in sales (and the size of your commission check), is determined not by the information you give, but rather, by the information you collect.

As a sales coach, you need to benchmark the performance of each behavior to determine whether they are performed at acceptable levels or not. It is important to utilize a scale rating behavior with a 1 to 10 performance rating. This scale will allow you develop standards not only for each individual but across your team.

As a leader, it’s important to continue your knowledge and training, developing new techniques to bring back to your sales team. Summer presents a great opportunity to spend some time expanding your knowledge by reading inspiring books by business leaders and entrepreneurs.

As business leader, you want to build your organization, which requires that you make judgment calls about the best possible candidates for various positions. While fantastic hires are wonderful assets that help to grow your organization, bad hires can drag it down, costing the company unnecessary money and potentially eroding the brand. 

A study conducted by Captivate Network found that, during the summer months, employees were 45% more distracted than other times of the year. Additionally, the study revealed that productivity in the workplace drops 20% in the summer months. When the entire group is affected by the summertime blues, it can be challenging to keep them motivated and focused on workplace goals.

This tool can help you and your employees learn more about personality styles, paving the way toward improved communication. Read on to learn more about the different DISC assessment styles and communication practices that work with each.

Technology and the sales process have always been besties—the telephone, the typewriter, and the GPS were old friends of the traveling sales representative. Today's buyer's journey has evolved into online-heavy research and marketing, but technology—just a different sort—is still crucial to the sales process and its success.